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this site
This page provides an introduction to the caslon.com.au
site.
It covers -
It is the equivalent of what you would hope to find when
you arrive in an unfamiliar city: where are the points
of interest, are the natives friendly, can you drink the
water, should one feed the bears ...
background
This site has been developed by the people at Caslon Analytics.
The
site has three functions -
It
showcases our work and expertise.
Although we get most of our business from referrals by
satisfied clients, we hope that potential clients will
make their own assessment. The sites give some sense of
capability and values.
That's one reason why we have emphasised content rather
than glitz. There are no animations, no artful images
of executives in very nice suits and high-rise offices.
We prefer functionality to funkiness, insights rather
than gratuitous images.
It offers a free resource for clients and the community.
There is a lot of information on the web (some estimates
are here) but alas much
of it is incorrect. And finding information is increasingly
difficult as the web grows and churns. The sites aggregate
information that we think is of value, offer an evaluation
and attempt to provide some context. They are a demonstration
of arguments about the shape of electronic publishing.
Finally, it is an entertainment or a distraction
from dripping taps, dogs,
cats, cockatoos and children.
We enjoy the ingenuity of projections from some new economy
forecasters (and hope that they will forgive a certain
testiness on occasion) and the writings of lawyers, advocates
or scholars. We hope that you will find them similarly
enjoyable.
structure
To assist use of the site (and its maintenance) we have
adopted a minimalist approach. No flash. No pull-down
menus. A broadly consistent layout and readily identifiable
URLs on every page.
With a few exceptions, every page should download within
nine seconds using a 56k modem. We have identified PDFs
as a matter of course and where possible hyperlink to
HTML/XML versions of documents.
As
you will have noticed by now, some scrolling is required.
Contrary to the edicts of some web design zealots, it
is clear that some users prefer to scroll rather than
flick through a very long sequence of short screens.
The basic structure of the site is identified in the menu
bar at the top of each page and on the home
page.
About
provides information about Caslon Analytics
Site Use deals with the copyright,
liability and other considerations you would expect
in any electronic publication
the Guides are multi-part
discussions of areas of interest such as intellectual
property, accessibility, web design, online censorship
and internet taxation. They highlight legislation, technologies,
regulatory bodies, industry reports and academic studies
they are supported by shorter more specific Profiles
on subjects such as ICANN, auDA, email and SMS, digital
divides, Australasian telecommunications and the evolution
of the web
we are progressively adding past submissions, briefings
and presentations
navigation
A schematic of the overall site is here.
It points to descriptions of each part of the site.
The site consists of over 1,650 pages, a large number
of hyperlinks and around 2.3 million words. That means
searches using some terms will produce a large number
of results and may identify multiple citations of particular
documents, since some are relevant to more than one guide/profile.
Links to documents outside this site are set to open in
a new browser page. We
are of course not liable for information or the performance
of sites outside our control.
optimisation, accessibility and changes
The site is optimised for recent versions of Microsoft's
Internet Explorer and Safari but should be usable with
other browsers such as Netscape or Opera.
Questions about optimisation are explored in the Design
and Accessibility
guides. Different browsers can display information quite
differently; we have optimised for MS IE because it is
used by more than 85% of the online population in Australia
and has a similar market share in many other countries.
We are rebuilding the site on an ongoing basis to ensure
greater compliance with global accessibility guidelines.
Content is updated on an ongoing basis. An indication
of the 'version' is given at the bottom of each page.
copyright
We encourage you to read the information on this site
and strongly welcome links to it.
We ask, though, that you treat the site and us with respect.
Do not pass the work off as your own. It is protected
under Australian and overseas intellectual property law.
Information about the site's copyright status (and questions
about non-commercial copying) can be found here.
And there is detailed coverage of intellectual property
law, principles and practices in the separate IP
Guide.
privacy
We do not make money by selling advertising space (or
demographic data). We have a strong privacy policy and
aspire to best practice regarding your visit and our clients.
Information about the site's privacy policy is here.
There is a detailed Privacy
Guide about data collection, manipulation, storage
and dissemination.
We collect some metrics data via Google Analytics, which
involves cookie. Our use of that data does not involve
identification of individual visitors to the site or specific
devices. We do not provide the data to third parties or
integrate it with other data collections
liability
Some questions about liability regarding use of this site
are addressed here.
feedback
Feedback about this site is welcome.
If you experience problems with this site or have comments
about it, please contact
us.
sources
This site includes pointers to other sites, articles,
official reports and books.
References to sites were correct at the time of publication.
The web is dynamic; some sites/pages may thus no longer
be available.
References to books are to the editions we have used,
usually those in our corporate library.
Much of the best analysis (and most entertaining commentary)
remains print-bound.
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