broadcast

This page considers radio and television audience measurement.

It covers -

• introduction
• radio
• free to air tv
• subscription tv and radio
• studies

     studies

Points of entry into the literature about broadcast audience measurement are Philip Napoli's Audience Economics: Media Institutions & the Audience Marketplace (New York: Columbia Uni Press 2003), Consuming Audiences? Production & Reception in Media Research (New Hampton: Creskill 2000) edited by Ingunn Hagen & Janet Wasko, Hugh Beville's Audience Ratings: Radio, Television & Cable (Hillsdale: Erlbaum 1988), Ratings Analysis: The Theory & Practice of Audience Research (Mahwah: Erlbaum 2000) edited by James Webster & Patricial Phalen and Interpreting Audiences: The Ethnography of Media Consumption (Thousand Oaks: Sage 1993) by Shaun Moores.

Measuring Media Audiences (London: Routledge 1994) edited by Raymond Kent, Karen Buzzard's Chains of Gold: Marketing the Ratings and Rating the Markets (Metuchen: Scarecrow 1990) and Media Economics: Understanding Markets, Industries & Concepts (Ames: Iowa State Uni Press 1996) by Alan Albarran offer insights about broadcast rating businesses and their impact.

Other works of value include Television & its Audience (Beverly Hills: Sage 1988) by Patrick Barwise & Andrew Ehrenberg, The Changing Television Audience in America (New York: Columbia Uni Press 1985) by Robert Bower, papers in Audiencemaking: How the Media Create the Audience (Thousand Oaks: Sage 1994) edited by James Ettema & Charles Whitney, Channeling Violence: The Economic Market for Violent Television Programming (Princeton: Princeton Uni Press 1998) by James Hamilton and Breaking Up America: Advertisers and the New Media World (Chicago: Uni of Chicago Press 1997) and Niche Envy: Marketing Discrimination in the Digital Age (Cambridge: MIT Press 2006) by Joseph Turow.

For payola see Payola in the Music Industry: A History, 1880-1991 (McFarland 1994) by Kerry Segrave





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