politics

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     studies

In the interim some points of entry to the US literature include Follow the leader: Opinion polls and the modern presidents (New York: Basic Books 1992) by Paul Brace & Barbara Hinckley, Media polls in American politics (Washington: Brookings Institution 1992) edited by Thomas Mann & Gary Orren, Before the vote: Forecasting American national elections (Thousand Oaks: Sage 1999) by James Campbell & James Garand, The evolution of presidential polling (Cambridge: Cambridge Uni Press 2003) by Robert Eisinger, The Averaged American: Surveys, Citizens, and the Making of a Mass Public (Cambridge: Harvard Uni Press 2007) by Sara Igo, The Public Opinion Process: How the people speak (Mahwah: Erlbaum 1997) by Irving Crespi, Numbered voices: How opinion polling has shaped American politics (Chicago: Uni of Chicago Press 1993) by Susan Herbst, Presidential Polls and News Media (Boulder: Westview 1995) edited by Paul Lavrakas & Michael Traugott, Polling and Presidential Election Coverage (Newbury Park: Sage 1991) edited by Paul Lavrakas & Jack Holley and The Psychology of Political Communication (Ann Arbor: Uni of Michigan Press 1996) edited by Ann Crigler.

For push polling see Going Dirty: The Art of Negative Campaigning (Lanham: Rowman & Littlefield 2007) by David Mark, Political polling: Strategic information in campaigns (Lanham: Rowman & Littlefield 2003) by Jeffrey Stonecash






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