lies & spin
guide is concerned with the contentious area of web metrics
and statistics: measuring the size of the web, determining
the value of electronic commerce and identifying who is
online. It includes pointers to demographic and policy
studies about the digital divide.
contents of this guide
The following pages cover -
- statistics and studies of the number of domains, their
growth and geographical distribution of hosts
- studies about the number, age and composition of web
- the size of the online population
- maps of internet traffic and the growth of the
- measures of how people are finding information
- who is online, what are the dominant languages
- methodologies for sizing the net and audiences, tracking
growth and assessing the digital economy
- standard measures for availability and use of ICT?
- questions about national connectivity rankings and
'broadband gap' rhetoric.
- one 'digital divide' or many?' (A detailed supplementary
profile discusses national/regional
digital divide studies and particular initiatives)
- a concise introduction to some web metrics terminology
itemisation of major online sources
of internet statistical data, consolidating references
throughout this guide and other guides on this site.
spin & web stats - pointers to basic writing
about the use and abuse of internet statistics, along
with the web statistics generator
- an exploration of the internet metrics industry, looking
at the history and commercial basis of traffic measurement
businesses such as Jupiter Media Metrix and ACNielsen
- studies and tools for visualising the web and relationships
between particular sites.
- questions about analytics services and use of tools
such as Google Analytics
- debate about 'core metrics' such as pageviews, 'time
at site' and activity.
Several other guides and profiles on this site highlight
statistical information, explore data collection and analysis
methodologies, or identify major studies.
They include -
marketing guide offers pointers to industry studies,
academic research and other information about online
& media statistics note,
offering benchmarks by providing figures from past communication
& information revolutions
profile, considering offline and online opinion polling
issues, mechanisms and history
next part (domains)