overview
soft nets
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deals
This page highlights some landmarks in the online
social network services industry.
1998
YouthStream acquires Sixdegrees.com for US$125m
1999
Yahoo! acquires Geocities for US$5bn
2002
Reunion.com acquires HighSchoolAlumni.com from IGN (then
Snowball) and PlanetAlumni.com - combined membership of
6.7 million users
2003
IAC buys Udate.com for US$150m
2004
Reunion.com acquires GoodContacts
United Online buys Classmates.com
Memberworks (later Vertrue) pays US$116m for Lavalife
2005
News Corporation acquires MySpace for US$580m
United Online buys photo-sharing service PhotoSite
Yahoo! acquires site Flickr for US$30m
ITV plc acquires Friends Reunited for £120m
2006
Reunion.com buys MyAddressBook.com
Meetic buys Lexa in Netherlands and Yeeyoo in China
Meetic buys eFriends in China for US$20m
2007
US$800m LBO of Vertrue (Lavalife operator)
Meetic buys DatingDirect for £27.3m
CBS pays US$280m for Last.fm
Nokia buys photo-sharing site Twango (est 2004)
Microsoft pays US$240m for 1.6% stake in Facebook
Google announces OpenSocial standards initiative with
MySpace, Bebo, SixApart, Hi5, Friendster, LinkedIn and
Ning
Penthouse Media Group pays US$500m for Various Inc. (inc
adultfriendfinder, gradfinder.com and bigchurch.com)
2008
AOL pays US$850m for Bebo
Comcast agrees to buy Plaxo
XING buys SocialMedien for US$4m
2010
AOL sells Bebo for US$10m
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