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section heading icon     collapses

This page considers the Japanese art bubble.

It covers -

section marker icon     introduction

A perspective on contemporary art investment is provided by practice in Japan during the 1980s and by the impact of the Japanese art bubble in other parts of the world.

section marker icon     a prototype art bubble?

Richard Feigen, in describing 1980s giddiness, commented in June 2007 that

It had become clear that, as the Japanese poured money into the market and came to dominate it, the problem in the future was to be supply, not demand; that money could be printed but art could not, and that the supply could run out. Most importantly, and largely at the time to service the Japanese market, the auction houses spawned ravenous monsters - marble palaces all over the world, huge staffs, sumptuous cataloguing departments, catering staffs - which required massive feeding, and the food was running out.

Then suddenly, in the mid 1990s, the Japanese vanished. Despite the fact that Japanese buying had focused primarily on the impressionists and the school of Paris, the whole art market collapsed. The banks and auction houses pulled in their horns, laying off staff, closing branches, withholding guarantees. Weaker firms like Phillips were taken over. Trendy contemporary artists were no longer trendy, aggressive dealers who had pirated them from their old galleries now hid under their desks when clients tried to unload the work. The auction houses were losing money and Sotheby's shares plunged. The bubble had burst ...

That we are in the midst of a bubble seems apparent. But what kind of bubble, what will cause it to burst, and when will it happen? The bubble certainly doesn't span the whole art market because there are significant undervalued lacunae. Now it seems that even if there is a geographical shift in economic power, and even if there is a shift away from the dollar, art - even western art - will survive as an alternate repository of wealth. But trendiness must shift, and what is now merely trendy will not remain trendy. There will be much carnage. Speculators will be burned, and their burning will trigger a selective flight from the market and the bursting of one of the 'bubbles'. The auction houses won't care because they have no ongoing responsibility to their clients, and there will be an endless supply of contemporary art, of the newly trendy, that they can help promote to feed these insatiable monsters.






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version of June 2007
© Bruce Arnold
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