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section heading icon     coins, cars, ceramics and books

This page offers a perspective on art investment funds by considering investment in coins, cars and other exotica.

It covers -

section marker icon     introduction

Insurance giant AXA proclaims that

The major areas of collecting were once thought fixed and unvarying. Then the second half of the 20th century occurred. Today thanks to durable glamour, historical necessity, potent nostalgia, or simply keen interest, many classes of objects from couture to cooking utensils, rock guitars to tin cars, have acquired value and an active market fed by dealers, curators, collectors - and AXA Art.

There has not, to our knowledge, been an investment fund specialising in couture, teddy bears or "cooking utensils" but enthusiasts have contemplated funds concerned with other collectibles.

section marker icon     rare coins

Some sense of potential problems with exotica is provided by unhappiness in the rare coin sector.

During 1986 Merrill Lynch, the largest US brokerage firm, established the Athena Fund in conjunction with high profile Beverly Hills dealer Numismatic Fine Arts. That investment vehicle, subsequently badged as Athena Fund I, was promoted as a limited partnership fund for "managed investments in ancient coins and antiquities". It raised some US$7.3 million and, amid upbeat media coverage, was followed in 1988 by the Athena Fund II (deploying some US$30 million).

Emulation saw competitor Kidder, Peabody offer shares in a similar fund centred on rare US coins, with claims that a family of Kidder funds would draw in over US $40 million capital. Kidder envisaged that its fund would be able to

make large purchases without having to delay in order to raise the necessary sums and will have financial resources of a magnitude to attract numerous proposals for major transactions

and that like the Merrill Lynch funds it would have a "market-making capacity" through active trading in the short term to support a longer "buy and hold strategy".

The Athena funds were promoted as multi-layered, with substantial returns to investors mid-way through a seven or eight year period and at the end of that time. During the initial three years fund managers would emphasise short-term trading, purchasing items for sale within two years. The aim was to generate profits for immediate distribution to the investors. During the fourth year, badged as a "transition period", the remaining "trading assets" would be sold. The residual assets would be sold the remaining three years: the "liquidation period." That sale would include "major public auctions, direct public sales and private transactions". After two and a half years the managers reported a 36% net gain.

However, confidence was shaken by claims of mismanagement. Items valued at US$3.3 million disappeared from one fund, with an investigation by the FBI, and valuations were contested. Manager Bruce McNall, whose misadventures are described in his Fun While it Lasted: My Rise and Fall in the Land of Fame & Fortune (New York: Hyperion 2003), filed for bankruptcy owing a reported US$121 million to Credit Lyonnais, US$40 million to the Bank of America and US$37 million to Merrill Lynch. Faced by class action on the part of outraged investors, Merrill offered some US$30 million compensation. Kidder shuttered its fund; competitor Shearson Lehman Hutton downplayed marketing of coins to 3 million customers through its 11,000 brokers.

Undeterred, Avarae Global Coins listed on the UK version of Nasdaq in 2006 as a publicly-quoted coin investment fund managed by managed by Noble Investments (UK) plc, a UK coin dealer. It gained £5.4 million to achieve long term capital growth through purchase, holding and sale of high quality and rare coins. It will purchase coins for short-term trading opportunities and in the longer retention. The fund managers receive an annual fee of 1.5% plus a performance fee of 20% on returns greater than 10%. Merrill Lynch had a 14.1% stake in Avarae as of late 2006, acquired for £1.1 million. The Averae portfolio comprised over 600 coins at a cost of some £2.5 million. The fund is domiciled in the Isle of Man for tax minimisation.

Unhappiness with bits of shiny metal was evident after 2001, after the Ohio Bureau of Workers' Compensation, bravely invested US$50 million in rare coins chosen by Thomas Noe Inc. That investment looked less precient after the manager was embroiled in controversy over money laundering (resulting in a federal prison sentence), over US$3 million of coins disappeared and Noe was ordered to repay US$13.7 million.


section marker icon     cars

There are recurrent proposals for funds centred on 'classic cars', perhaps unsurprising given prices paid for unique items such the 1931 Bugatti Coupe (US$8.7m) and practices such as 'pickling' (where a collector buys a vehicle from the showroom floor and wraps it unused in plastic or a dust-sheet in the expectation that its value will soar).

Those proposals are problematical. The New York Times questioned pickling in 2007, noting that the 1976 Cadillac Eldorado (cost US$11,049 in the year of release and promoted as a 'can't miss' investment) sold for around US$25,000 in 2007, somewhat less than the US$40,485 value of the original cost after inflation. The same US$11,049 would be US$200,000 if it had been invested in a mutual fund that tracked the Standard & Poor's 500 stock index.

section marker icon     books and manuscripts

'Rare Books As Investments' by Kenneth Hill in 47(3) The Book Collector (1998) commented that

in general, good rare books have increased in price at a rate of about ten per cent each yea since 1961, which represents a doubling every seven years. During the same period inflation has averaged nearly five per cent each year, though most of it occurred during the period 1970-82. During the same thirty-five years, and because of the inflationary bulge in the seventies, long term government bonds yielded about seven per cent per annum and long term AAA corporate bonds averaged around nine per cent. However, as already mentioned, common stocks have increased in price about eleven times since 1961, a rise of more than seven per cent per annum, plus dividends of four per cent, for a total return of about eleven per cent.

... during the period from 1961 to the present most good, standard, rare books have doubled in price every seven years or about twice the inflation rate. However, the Ornithology books with fine, hand-coloured plates, have risen only at about the rate of inflation, or five per cent each year.

Over a much longer period of time, rare books came down substantially from prices paid in the prosperous 1920s, as the stock market declined at least seventy-five per cent into the 1930s depression, while Eberstadt's catalogue prices of 1936-37 for the four standard rare books I have footnoted have risen one hundred to two hundred fold to reach today's prices. During the same period, 1936 to 1996, the price of oil, the most widely used world-wide commodity, has risen from one dollar to about fifteen dollars per barrel, and the price of gold has appreciated only eight times to about 300 dollars per ounce.

'Monetary Appreciation and Inflation-Hedging Characteristics of Comic Books' by James Ang, Jess Chua & Walter Reinhart in 18(2) Financial Review (1983) 196-205 echoes John Picard Stein's seminal 'The Monetary Appreciation of Paintings' in 85(5) Journal of Political Economy (1977) 1021-1036, noted elsewhere on this site. Conservation of comics remains a major challenge.

section marker icon     stamps

Enthusiasts since at least the 1890s have claimed that rare postage stamps are investments and more recently have wondered about the scope for stamp-based investment funds.

In August 2008 for example UK dealer Stanley Gibbons announced a 39% rise over the preceding year in its GB30 index of the rarest British stamps and indicated that its Fraser's 100 index of autographs has shown a 280% return over the past 11 years, before foreshadowing establishment of a stamp fund in 2008.

Gibbons offers a range of "investment products", including "guaranteed minimum return contracts" that promise a minimum 25% gain over five years or 60% cent over ten years.

The notion of a stamp-based fund has faced some criticism, with observers for example questioning whether a large-scale fund is viable (would returns be sufficient, would management costs outweigh returns, would mere existence of a large fund distort the market?) and whether indexes based on a handful of 'super-premium' stamps are applicable to less stellar items. Other critics have highlighted questions about forgery or naughtily suggested that individuals would get a superior return by investing in the dealer rather than in the coloured bits of paper.

section marker icon     ceramics

Some dealers in ceramics have offered quasi-funds, with a Chinese entrepreneur for example advertising an "Antique Investment Scheme" -

The scheme is essentially very simple. We buy items on your behalf and offer them for sale. We share equally the gross profit. All the overheads in selling your item are ours, including the cost of exhibiting at fairs. The minimum investment is £10,000.

Points regarding investing in antiques on a profit sharing basis.
1. Items purchased on your behalf will belong to you until sold at a satisfactory profit.
2. Your potential return will, in the normal course of events, comfortably exceed bank interest.
3. If at any time you wish to take possession of your purchases we would suggest you pay us a small profit of approximately 10%. This aspect of the arrangement is left to your descretion. [sic].

In practice although individual collectors appear to have generated respectable returns through personal investment in porcelain or other ceramics, particularly over a 20 or 30 year period, there do no appear to have been any major ceramic-based art investment funds.






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version of August 2008
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