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cheerleaders and critics
This page looks at the digerati, those who offer genuine
insights or merely silicon snake-oil, about the 'new economy'
and the web.
the digital funhouse
Publishing maverick and master of self-promotion John
Brockman
edited Digerati - Encounters With The Cyber Elite
(San Francisco: Hardwired 1996). It features profiles
and interviews with Clifford Stoll, Sherry Turkle,
Lou Rosetto, Howard Rheingold,
Paul Saffo, Kevin Kelly, Brewster Kahle, Steve Case, Stewart
Brand, Esther Dyson and of course Bill Gates.
While disfigured by mantras such as
value
is in activity. Content is no longer a noun. Content
is context. Content is activity. Content is relationship,
community. Content is not text or pictures as distinct
from the interactive components that provide access
to them. Content is the interactive quality. Content
is a verb, a continuing process. Value on the Internet
will be created through services, the selection of programming,
the presence of other people and the assurance of authenticity
- reliable information about sources of bits. In short,
intellectual processes and services will appreciate,
intellectual assets will depreciate. Content is information
and information is not a thing. Value is in activity
the
interviews and exchange of views by the digerati are of
value for how they see themselves.
Brockman's online literary trading company Rightscenter.com
is advertised - so far without major impact - as "the
publishing network of the next century".
In The Company of Giants: Candid Conversations With The
Visionaries Of The Digital World (New York: McGraw-Hill
1997) edited by Rama Dev Jager & Rafael Ortiz
restricts the vision to corporate CEOs.
There's better value in Road Warriors - Dreams &
Nightmares Along the Information Highway (New York:
Dutton 1995) by Daniel Bursten & David Kline - with
interviews of cable czar John Malone,
regulator Reed Hundt
and telco executive Ray Smith among others - and in The
Highwaymen - Warriors of the Information Superhighway
(New York: Random 1997) by 'old media' specialist Ken
Auletta.
Hundt's memoir You Say You Want A Revolution: A Story
of Information Age Politics (New Haven: Yale Uni Press
2000) provides a personal perspective, as does Cyber
Rights: Defending Free Speech in the Digital Age (New
York: Times 1998), a memoir by the Electronic Frontier
Foundation's Mike Godwin.
Dyson and Denning
Esther Dyson,
interim chair of the Internet Corporation for Assigned
Names & Numbers (ICANN)
and the thinking person's Don Tapscott, is famous for
her ode to cyberspace Release 2.1: A Design for Living
in the Digital Age (London: Penguin 98). Sadly, it
provides little information about her life. For that you
should point your browser to the 1993
profile in Wired.
Dyson, the Wired mafia and others are pungently
described in Paulina Borsook's Cyberselfish:
A Critical Romp Through the Terribly Libertarian Culture
of High Tech (New York: PublicAffairs 1999) and by
her colleagues at the iconoclastic ReWired. Borsook's
more biting and more interesting than faded starlet Camille
Paglia, the galloping Gertrude Himmelfarb of the 1990s.
Controversial ecommerce security guru Dorothy Denning
has a homepage at Georgetown University. She also featured
in a Wired profile.
Negroponte and MIT
MIT Media Lab star Nicholas Negroponte appears on
the MIT
and Knopf
sites; the latter is useful for links to several profiles
- replete with 'gosh' and 'gee whiz' - by journos.
Stewart Brand's The Media Lab: Inventing the Future
at MIT (London: Penguin 1988) presents an unduly rosy
view of 'Mr Digital', especially when compared with the
more hard-headed examination of Negroponte's role in the
debate about interactive tv described in The Billionaire
Shell Game: How Cable Baron John Malone and Assorted Corporate
Titans Invented A Future Nobody Wanted (New York:
Doubleday 1998) by L J Davis.
Arguably Negroponte's been better at marketing the Lab
- and himself - than the more substantive contributions
of less-publicised bodies.
Simson Garfinkel's Architects of the Information Society:
Thirty-Five Years of the Laboratory for Computer Science
at MIT (Cambridge: MIT Press 2000) is part history
of the Media Lab's rival, part exploration of themes such
as artificial intelligence and the information marketplace.
the EFF and information that just wants to be free
For a personal perspective on the Electronic Frontier
Foundation (EFF)
turn to Mike Godwin's memoir Cyber Rights: Defending
Free Speech in the Digital Age (New York: Times 1998).
The Foundation was captured at its height
and nadir
in Wired.
Linus Torvalds, Eric Raymond and other Open Source advocates
are profiled on our 'Open Source' page later
in this guide.
Wired
For Wired see Borsook and Michael Wolff's BurnRate
(London:Weidenfeld & Nicolson 1999). Stuart Brand's Two
Cybernetic Frontiers (New York: Random 1974) is more
impressive than his recent writing.
Gilder, Rothschild, Saffo and other futurists
ReWired
memorably eviscerated the Wired techno-weirdies
such as Gilder and Rothschild.
Po Bronson's
entertaining Nudist on the Late Shift: And Other
Truer Tales of Silicon Valley (New York: Random 1999)
profiled futurist and 'creation science' fan George
Gilder
of the wacky Telecosm: How Infinite Bandwidth Will
Revolutionise Our World (New York: Free Press 2000),
Life After Television: The Coming Transformation of
Media & American Life (New York: Norton 1994)
and Microcosm: The Quantum Revolution in Economics
& Technology (New York: Simon & Schuster 1989).
There's an online
version of the Bronson profile. Gilder has another
site.
Michael Rothschild, author of Bionomics: Economy As
Ecosystem (New York: Holt 1992) has a site.
Futurist Paul Saffo has a personal site
and profiles on his Institute for the Future (IFTF).
Futurists
Arthur C Clarke
and Alvin Toffler
feature in early Wired profiles.
Howard Rheingold, author of The Virtual Community:
Homesteading on the Electronic Frontier (London: Secker
& Warburg 1994) and Virtual Reality (New York:
Summit 1991) has his own site.
Robot People
Ray Kurzweil, author of AI tracts The Age of Spiritual
Machines: When Computers Exceed Human Intelligence (London:
Phoenix 1999) and The Age of Intelligent Machines
(Cambridge: MIT Press 1990) has a site.
AI guru Marvin Minsky
gets the MIT treatment; for the man's flavour we'd recommend
instead his fascinating, infuriating The Science of
Mind (New York: Simon & Schuster 1985).
His Semantic Information Processing
(Cambridge: MIT Press 1969) is for specialists; we'd suggest
instead Pamela McCorduck's excellent Machines Who Think
(New York: Freeman 1979) and Philip Agre's Computation
and Human Experience (Cambridge: Cambridge
Uni Press 1997) - authoritative introductions to artificial
intelligence.
Hans Moravec's Mind Children: The Future of Robot &
Human Intelligence (Cambridge: Harvard Uni Press 1990)
and Robot: Mere Machine To Transcendent Mind (New
York: Oxford Uni Press 1998) are either distinctly loopy
or provocative, depending on your stance.
next page (Conflicts)
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