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section heading icon     astrology

This page discusses character identification on the basis of 'star signs' or astral influences (ie astrology).

It covers -

It supplements discussion elsewhere on this site regarding Identity and online afterlives.

     introduction

Preceding pages of this note highlighted questions about use of physiognomy, phrenology or blood group to -

  • forecast that an individual will engage in crime (or have a prediliction to commit a specific type of crime),
  • find the most suitable partner, or
  • determine an individual's suitability for a specific job or other role (eg as a cleaner, salesperson, military leader or farmer).

Notions of astrological star signs as a useful identifier of character predate the Enlightenment and - in contrast to belief in witches or demonic possession - have been largely unaffected by discoveries over the past four hundred years regarding astrophysics, statistics and biology.

Contemporary writers disagree about the meaning of the term 'astrology', generally taken as referring to some notion that the position of stars and planets at the time -

  • of an individual's birth determines that person's temperament throughout the individual's life
  • of particular events affects, even determines, the outcome of decisions.

A person's character and fate is "in the stars", with a skilled practitioner supposedly being able to determine the individual's character on the basis of a natal chart or advise on decisions about hiring, firing, investment, travel or even colour schemes when repainting a room. Attempts by figures such as Michel Gauquelin (1928-1991) and Percy Seymour to provide a statistical basis for assertions about cosmic influences - through planetary alignments, soliar radiation, magnetism or otherwise - have not received strong support within the scientific community.

Gauquelin's L'Influence des Astres (1955) for example reported a 'Mars effect', with the planet supposedly being in certain parts of the sky during the birth of leading sports stars, Jupiter during the birth of actors and Saturn during that of scientists (a reversal of Renaissance stereotypes highlighted by Rudolf Wittkower). Forty years later a study of the 1991-92 English football league suggested players were nearly twice as likely to be born between September and November than in the summer months. In contrast fast bowlers in leading UK cricket teams were more likely to be born in the first half of the year. Those claims were debunked.

Critics have understandably scoffed at claims that the position of "astral bodies" at the time of birth determine behaviour. Does every person born at a particular location at the same time - under the same conjunction of stars - have the same temperament? Clearly not.

     application

That scepticism has not however deterred some consumers.

Thomas Sutcliffe sniffed in 2002 that -

what astrologers actually sell the public is uncertainty. I don't mean by this simply that what they say is so vague as to be useless (though that's true). I mean that what people want from horoscopes is the tingle of possibility. Here, too, there's a kind of genius - or perhaps cunning would be a better word. Conventional commercial wisdom has it that you should always underpromise and overdeliver. The star-sign business does just the opposite - it overpromises and underdelivers, because it has recognised that it will never be called to account over the discrepancy. For those bored by the predictable plotline of their lives, horoscopes offer the glimmer of narrative twist - with their carefully unspecific talk of "challenges" and "romantic possibilities". For those in the grip of uncertainty, on the other hand, the studied fogginess of astrological guidance offers the consoling illusion of meaning. What's being sold here is a kind of psychic plasticine - endlessly malleable into whatever shape suits you.

     practitioners and consumers

How many astrologers are there in Australia? Who are their customers?

The answers to those questions are not clear. There is no professional certification of astrologers and no official registration. Self-reported figures of their clientele are problematical. As noted in discussion elsewhere on this site, astrology generates sizeable revenue for publishers (eg through leading newspapers such as the London Times) and providers of phone/internet astrology services.

     astrology and law

Regulation of online and offline astrological services (including publication of horoscopes) is discussed here.

Could someone be legitimately excluded from a job or other opportunity on the basis of astrology?

In Australia the answer is no. The pseudo-science is not legally recognised and exclusion would breach federal and state anti-discrimination law. For example being born under a particular star signis not an inherent requirement of work as a physician and exclusion of people with on the basis of astrology would breach Commonwealth and state/territory anti-discrimination law.

What of astrology in court?

Australian law does not dignify astrology with recognition. A claim that someone was not responsible for action because of a star sign or because of the conjunction of astral objects at the time of that action would not be successful. (The individual's belief that she was compelled to act because of those objects might, of course, be used to prove that the person was of diminished capacity - in the same way that courts who make some allowance for people who receive messages from Mars or from the dead via their toaster.)

section marker     studies

Studies of the astrology business and belief include The Stars Down to Earth and Other Essays on the Irrational in Culture (London: Routledge 1994) by Theodor Adorno, How Mumbo-Jumbo Conquered the World (London: Fourth Estate 2004) by Francis Wheen and New Age Religion and Western Culture (Leiden: 1996) by Wouter Hanegraaff.

For historical perspectives see works such as Rudolf Wittkower's Born under Saturn: The Character and Conduct of Artists (New York: Random House 1963), 'Astrological physiognomy from Ptolemy to the present day' by Bernard Eccles in 7(2) Culture and Cosmos (2003) 15-39, Astrology and the Popular Press: English Almanacs 1500-1800 (Ithaca: Cornell Uni Press 1979) by Bernard Capp, Passions and Tempers: A History of the Humours (New York: Ecco 2007) by Noga Arikha

Salient works by Carl Gustav Jung include his Psychological Types (1923) and Psychology and Alchemy, conveniently available in the Collected Works published by Routledge & Kegan Paul, and endorsed by followers whose enthusiasm outweighs their scepticism or familiarity with scientific principles.

Other works that have been claimed as substantiating the hocus pocus include Michel Gauquelin's Cosmic Influences on Human Behaviour (New York: Stein & Day 1969), Percy Seymour's The Scientific Basis of Astrology (Slough: Foulsham 1997) and The Scientific Proof of Astrology (2004), 'An empirical study of the relation between astrological factors and personality' by Jeff Mayo & Hans Eysenck in 105 Journal of Social Psychology (1978) 229-236. Astrology: Science or Superstition? (London: Temple Smith 1982) by Eysenck & David Nias saw Eysenck as psychological gadfly back away from his earlier enthusiasm for the planets, although apparently remaining comfortable with beliefs about strong links between race and intelligence.

Advocacy for astrology as a tool in recruitment and human resource management includes The Astrological Manager (London: Anness 1992) by John Alexander, How to Use Vocational Astrology for Success in the Workplace (Woodbury: Llewellyn 1992) edited by Noel Tyl.

There is cogent analysis in 'Effects of source prestige on subjects' acceptance of the Barnum effect: Psychologist versus astrologer' by Gerald Rosen in 43(1) Journal of Consulting and Clinical Psychology (1975) and 'Why horoscopes are true: The effects of specificity on acceptance of astrological interpretations' by Charles Snyder in 30 Journal of Clinical Psychology (1974) 577-580.




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version of November 2008
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