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section heading icon     overseas

This page considers overseas Do Not Call Registries.

It covers -

     introduction

As noted in the preceding page, experience overseas offers some pointers for development of an effective Australian regime.
Restrictions are not in place in India (the origin of much cold calling to Australia), in Japan, in Nigeria and in many other jurisdictions.

     UK

In the UK the Telecommunications (Data Protection & Privacy) Regulations 1999 - reflecting the 1997 EU Privacy Directive - underpin the Telephone Preference Service (TPS), Corporate Telephone Preference Service (CTPS) and Facsimile Preference Service (FPS) schemes.

Those schemes are opt-out: individuals and organisations must indicate that a landline/mobile number is not to be called. The UK regime does not cover sequential automated dialling.

The TPS is available to

  • individual subscribers at their residential addresses
  • sole traders
  • partnerships (except in Scotland).

Mobile phone numbers can also be registered with the TPS. (The service informs consumers that it cannot prevent receipt of SMS.)

In December 2006 the national Information Commissioner, a government agency, indicated that legal action was being taken under the Privacy & Electronic Communications Regulations 2003 against companies that "not only called people without their prior consent, but continued to call despite repeatedly being asked not to do so" and ignoring the TPS.

     Canada

Canada has been moving slowly towards an Australian-style scheme, with the federal C-37 bill being criticised by Michael Geist and others as the 'do not hesitate to call' register.

Geist noted that the proposed Canadian 'existing business relationship' exception is broader than that in the US, allowing businesses to contact former customers for up to 18 months after the last communication.

Under the revised rules, if you spend one night in a hotel, the hotel chain can call you for the next 18 months, even if you register your phone number on the do-not-call list. Similarly, if you call a long-distance provider for information about their latest plan, they can call you for the next six months. All of this is in addition to the blanket exception for charitable calls, calls from political parties, and polling company calls seeking participation in surveys.

In July 2007 the Canadian Radio-television & Telecommunications Commission, counterpart of Australia's ACMA, announced that it will seek proposals for establishment and operation of a national Do Not Call List (aka DNCL).

Canadian telemarketers will be banned from calling numbers registered on that list. If they contravene the list, a consumer has two weeks to file a complaint, with the marketer facing a fine of up to C$1,500 for individuals or C$15,000 for corporations. Registered charities, political parties, pollsters, newspapers and any business with which an individual has had dealings in the preceding 18 months can "override" the list. Registration will last for three years. The no-call rules will also apply to voicemail broadcasts.

     New Zealand

In contrast to the preceding nations, New Zealand currently relies on a voluntary code of practice.

In 1992 the Ministry of Consumer Affairs reviewed the New Zealand Door to Door Sales Act 1967, responding to criticisms that marketers had targeted vulnerable consumers, engaged in coercion and called at inappropriate times. The Ministry acknowledged that there were substantial concerns but promoted self regulation of the direct marketing industry.

The New Zealand Direct Marketing Association (NZDMA), counterpart of Australia's ADMA and like it representing only some telemarketers, articulated a code of "telemarketing ethics practice" in December 2000. That code covered NZDMA members and essentially restated New Zealand consumer law, a phenomenon common in several jurisdictions where marketer advocacy groups have been at pains not to get ahead of often outdated consumer protection and privacy law.

Observers have suggested that the New Zealand regime will evolve in emulation of Australia and with adoption of automated calling technologies.

NZ Telecom currently requires telemarketers to gain a permit for unsolicited automated calls, although perceived ineffectiveness in policing the scheme is increasingly criticised.

The permit obligates the marketer to -

  • indicate that they will operate during 'reasonable hours' (with no calls after 9pm on any day)
  • ensure that their equipment will identify itself as automatic dialling equipment, briefly state the reason for calls and invite consumers to hang up, or key a particular digit if calls are of interest.





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