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section heading icon     activism

This page considers consumer activism regarding telemarketing.

It covers -

     consumer activism

Consumer responses when confronted by unsolicited commercial calls occupy a continuum from guerilla activity to polite requests to desist.

Arguably the best response is to ask the caller to remove the number from the marketer's database, taking a note of details so that the recipient can take action if there is no follow up.

That action might include a letter of complaint to the marketer, advice to a regulator or industry organisation or consumer advocacy body, or a letter to a newspaper or online forum.

Some recipients have been less positive, with numerous anecdotes about abusing callcentre staff, blowing whistles or otherwise expressing their ire. Some put the caller 'on hold' indefinitely, on the assumption that the caller's time is money.

Those with a taste for theatre may instead provide what the caller would regard as inappropriate responses, ranging from complaints that security agencies are beaming coded messages into the recipient's alfoil hat to requests for a personal relationship.

Others play 'guess the callcentre', particularly where there is a suspicion that the caller is not - as claimed - ringing from an adjacent city but is in fact sitting with 500 other teleslaves in a boilershop in Mumbai.

Some seek to subvert survey calls by supplying incorrect data, which may be one reason for the ineffectiveness of many marketing campaigns.

Telemarketers have offered other suggestions, including "just hang up" or "buy an answering machine".





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