title for Merger & Acquisition Benchmarks note
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section heading icon     tobacco

This page provides some tobacco industry benchmarks.

It is of interest in illustrating -

  • concentration, with major enterprises acquiring competitors to achieve economies of scale
  • diversification into related sectors (eg paper and packaging) and into a wide range of other industries, including alcohol (beverage production and distribution), insurance, baking and other foods
  • demerger, as tobacco-centred conglomerates spun off finance and food industry operations during the past decade

subsection heading icon     recent landmarks

Recent cigarette M&A landmarks include -

  • Altria Group agrees to buy snuff maker UST for US$10.3bn in 2008
  • Altria Group agrees to pay US$2.9bn for cigar maker John Middleton from held Bradford Holdings in 2007
  • Altria spins off majority stake in Kraft Foods in 2007
  • Philip Morris International pays US$427m for Industria de Tabaco León Jimenes SA in 2007
  • Philip Morris International buys 98% stake in Sampoerna for US$4.8bn in 2007
  • mperial Tobacco buys Commonwealth Brands (US) for US$1.9bn in 2007
  • Japan Tobacco pays US$15bn for Gallaher Group (UK) in 2007
  • Philip Morris (US) buys 50% stake in Lakson Tobacco (Pakistan) for US$340m in 2007
  • Imperial Tobacco buys Reemtsma for €5.8bn in 2003
  • Philip Morris merges Miller Brewing with South African Breweries in US$5.6bn deal in 2002

subsection heading icon     diversification

  • Philip Morris acquires Nabisco Holdings for US$14.9bn in 2000
  • BAT acquires Rothmans International for £13bn in 1999
  • Tabacalera (Spain) and Seita (France) merge as Altadis with market capitalisation of US$7.18bn in 1999
  • BAT sells insurance operations - British American Financial Services (BAFS) - to Zurich Insurance in 1998
  • BAT acquires Ente Tabacchi Italiani (ETI) S.p.A in 1993
  • Kraft General Foods buys Jacobs Suchard for US$4.1bn in 1993
  • Imperial buys tobacco business of Douwe Egberts Van Nelle in 1998
  • Imperial buys Rizla in 1997
  • Hanson demerges Imperial Tobacco in 1996
  • BAT acquires former parent American Tobacco in 1994
  • Philp Morris buys Jacobs Suchard for US$4.7bn in 1990
  • Philip Morris buys Kraft for US$13.1bn in 1989
  • KKR pays US$24bn for RJR Nabisco in 1989
  • Philip Morris sells 25% of Rothmans for US$860m in 1989
  • Coca Cola Amatil sells tobacco operations to BAT
  • Philip Morris buys Kraft for US$13bn in 1988
  • Amatil acquires Coca-Cola franchises in Fiji and New Zealand in 1988
  • BAT acquires insurer Farmers Group in 1988
  • Hanson buys Imperial Group for £2.5bn in 1986
  • Philip Morris sells Seven-Up in 1986
  • Philip Morris buys General Foods for US$5.8bn in 1985
  • R J Reynolds buys Nabisco for US$4.9bn in 1985
  • BAT acquires Allied Dunbar in 1985
  • BAT acquires insurer Eagle Star in 1984
  • R J Reynolds buys Heublein for US$1.2bn in 1982
  • Amatil buys Coca-Cola franchises in Austria in 1982
  • BAT acquires Marshall Field's in 1982
  • Imperial buys Howard Johnson hotel and restaurant chain in 1980
  • Tchibo buys Reemtsma Cigarettenfabriken (Germany) in 1980
  • Philip Morris buys 25% of Rothmans for US$350m in 1980
  • RJ Reynolds buys Del Monete for US$618m in 1979
  • BAT buys Argos in 1979
  • Philip Morris buys Seven-Up for US$514m in 1978
  • British Tobacco (Australia) becomes Amatil (Allied Manufacturing & Trading Industries Ltd) in 1977
  • Imperial buys Pillsbury Farms in 1974
  • BAT acquires Gimbels in 1973
  • Imperial merges with Courage (breweries, retail, 6,000 pubs, 38 hotels) in 1972
  • BAT acquires Kohls in 1972
  • Imperial acquires Plastic Coatings in 1971
  • Philip Morris buys Miller Brewing for US$227m in 1969
  • Imperial buys Ross Group frozen foods in 1969
  • R J Reynolds buys Sea-Land for US$550m in 1969
  • R J Reynolds buys American Independent Oil for US$55m in 1969
  • Philip Morris buys Godfrey Phillips in 1968
  • Imperial buys HP Sauce Group and National Canning Company in 1967
  • British Tobacco (Australia) buys controlling interest in  Coca-Cola Bottlers (Perth), forms soft drinks, snack & frozen food wing under APD name
    The purchase of a
  • Philip Morris buys Fabriques de Tabac Reunies for US$12m in 1963
  • Philip Morris buys Burma-Shave in 1963
  • Philip Morris buys ASR (American Safety Razor) for US$22m in 1960

subsection heading icon     concentration

  • Imperial buys W & E Faulkner in 1959
  • Philip Morris buys Milprint Inc in 1957
  • Imperial buys snuff makers J & H Wilson in 1953
  • Philp Morris buys Axton Fisher for US$20m in 1944
  • Imperial buys E & W Anstie in 1944
  • Cullman buys Benson & Hedges for US$850,000 in 1941
  • Imperial buys Walters Tobacco Company in 1938
  • Imperial buys Hignett Brothers in 1930
  • BAT buys Brown & Williamson in 1927
  • Imperial buys William Clarke's UK business in 1924

subsection heading icon     early concentration

  • American Tobacco splits into RJ Reynolds, American Tobacco, Liggett & Myers, Lorillard and BAT in 1911 after US antitrust cases
  • British Tobacco Company (Australia) Ltd established in 1904
  • British American Tobacco (BAT) formed as joint venture of Imperial Tobacco and American Tobacco in 1902
  • American Tobacco sells Ogdens to Imperial in 1901
  • W D & H O Wills and Stephen Mitchell & Son merge as Imperial Tobacco in 1901
  • American Tobacco buys Ogdens for US$5.3m in 1900
  • American Tobacco and Consolidated Tobacco merge as American Tobacco in 1900
  • establishment of Union Tobacco (Liggett & Myers) in 1898
  • American Tobacco buys P Lorillard for US$6m in 1898
  • American Tobacco buys Pfingst, Doerhoefer for US$2m in 1891
  • establishment of American Tobacco Co in 1899

subsection heading icon     studies

Studies include Ashes to Ashes: America's Hundred-Year War, the Public Health, and the Unabashed Triumph of Philip Morris (New York: Knopf 1996) by Richard Kluger and The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America (New York: Basic Books 2007) by Allan Brandt.

For legal perspectives see Regulating Tobacco (New York: Oxford Uni Press 2005) edited by Robert Rabin & Stephen Sugarman, The Nazi War On Cancer (Princeton: Princeton Uni Press 1999) by Robert Proctor, Up In Smoke: From Legislation To Litigation In Tobacco Politics (Washington: CQ Press 2004) by Martha Derthick.

A supplementary note points to other studies on M&A in the industry and to the history of individual enterprises, such as The Global Cigarette: Origins and Evolution of British American Tobacco 1880-1945 (Oxford: Oxford Uni Press 2000) by Howard Cox, Barbarians at the Gate: The Fall of RJR Nabisco (New York: HarperBusiness 1991) by Bryan Burrough & John Helyar and W D & H O Wills and the development of the UK tobacco industry, 1786-1965 (London: Methuen 1973) by Alford.






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