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     advertising and marketing

This page provides M&A benchmarks from the marketing, media buying and advertising agency sectors.

It covers -

• advertising agencies
• media buying
• marketing

There are detailed profiles of individual enterprises in the Ketupa.net site.

Highlights of the datatrading (direct mail list broking and other enterprises) appear here.

     advertising

Ad agency M&A landmarks include -

• Saatchi buys buys Dorland for £7m in 1981
• Saatchi buys Compton US for US$56.8m in 1982
• Saatchi buys McCaffrey & McCall for US$20m in 1983
• Saatchi buys Dancer, Fitzgerald & Sample for US$75m in 1986
• Saatchi buys Backer & Spielvogel for US$101m in 1986
• Saatchi buys Ted Bates for US$450m in 1986
• WPP buys J Walter Thompson for US$566m in 1987
• WPP buys Ogilvy & Mather for US$825m in 1989
• Omnicom buys Abbott Mead Vickers for £346m in 1998
• Omnicom buys Gold Greenless Trott for £143m in 1998
• WPP buys Young & Rubicam group for US$4.7bn in 2000
• WPP buys Tempus group for US$640m in 2001
• WPP buys Grey Global for US$1.3bn in 2004
• WPP pays £33m for The Communications Group (TCG) in 2005

     marketing

Marketing sector landmarks include -

• Saatchi buys buys Yankelovich Skelly & White market research in 1984
• Saatchi buys McBer & Co market research in 1984
• Dun & Bradstreet buys IMS for around US$1.8bn in 1988
• VNU buys Nielsen Media Research for US$2.7bn in 1999
• Cordiant buys Lighthouse Global Network (inc Financial Dynamics and Fitch design agency) for £392m in 2000
• Jupiter Communications buys Internet Research Group and Net Market Makers for US$50m in 2000
• Cordiant buys Healthworld marketing for £113m in 2000
• Omnicom buys Grizzard Communications for US$91m in 2001
• Cordiant buys Bamber Forsyth corporate identity & design consultancy for £30m in 2001
• Interpublic sells NFO to Taylor Nelson Sofres for US$435m in 2003
• Valassis Communications agrees to buy Advo (US largest direct mail marketer) for US$1.2bn in 2006

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